Privacy Policy
Insight Innovation (insight.im)
Last updated: March 2026
1. Who We Are
Insight Innovation is a trading name of Insight Engineering Design and Analysis Limited, a company registered on the Isle of Man under the Companies Act 1931. We provide AI consultancy, automation, machine learning, and custom software services.
- Data Controller:
- Insight Engineering Design and Analysis Limited
- Trading As:
- Insight Innovation
- Registered Address:
- Douglas, Isle of Man
- IoM Information Commissioner Registration:
- R521601
- Contact Email:
- colin@insight.im
2. What Personal Data We Collect
We collect and process the following categories of personal data:
2.1 Information you provide to us
When you contact us through our website contact form, email us, or book a discovery call, we collect your name, email address, company name, and the content of your message. When you become a client, we also collect information necessary to deliver our services and manage our business relationship, such as billing details and project-related correspondence.
2.2 Information collected automatically
When you visit insight.im, we use Google Analytics to collect anonymised usage data including pages visited, time spent on the site, device type, and approximate location. This data is only collected if you consent via our cookie banner. We do not use this data to identify you personally.
3. How and Why We Use Your Data
We process your personal data for the following purposes and on the following lawful bases under the Applied GDPR (Isle of Man):
| Purpose | Data Used | Lawful Basis |
|---|---|---|
| Responding to your enquiry | Name, email, company, message | Legitimate interests (Art. 6(1)(f)) |
| Delivering our services to you | Contact details, project data, correspondence | Performance of a contract (Art. 6(1)(b)) |
| Website analytics | Anonymised browsing data | Consent (Art. 6(1)(a)) |
| Sending you a physical letter about our services | Business name, contact name, address | Legitimate interests (Art. 6(1)(f)) |
| Complying with legal and tax obligations | Financial and identity data | Legal obligation (Art. 6(1)(c)) |
4. Who We Share Your Data With
We do not sell your personal data to any third party. We may share your data with the following categories of recipient, only to the extent necessary for the purposes described above:
- →Service providers who help us run our business: our email hosting provider (Krystal.io, UK), our website hosting provider (Vercel, US), our CRM provider (GoHighLevel, US), and Google Analytics (US). These providers process data on our behalf under appropriate contractual safeguards.
- →Professional advisers: our accountants and legal advisers, where necessary.
- →Regulators and authorities: the Isle of Man Information Commissioner, HMRC, or the IoM Treasury, where required by law.
- →Subcontractors: trusted individuals who work with us to deliver our services, under appropriate contractual obligations including confidentiality and data protection terms.
5. International Data Transfers
Some of our service providers are based in the United States. Where we transfer personal data outside the Isle of Man and EEA, we ensure appropriate safeguards are in place, including reliance on EU-US Data Privacy Framework certification or standard contractual clauses approved by the European Commission.
6. How Long We Keep Your Data
We retain your personal data only for as long as necessary to fulfil the purposes for which it was collected. Specifically:
- →Enquiry data (contact form submissions): until the enquiry is resolved, then 12 months.
- →Client data: for the duration of our engagement, plus 6 years for legal and tax record-keeping purposes.
- →Website analytics data: in accordance with our Google Analytics retention settings.
- →Marketing correspondence records: 12 months from last contact.
7. Your Rights
Under the Applied GDPR (Isle of Man), you have the following rights in relation to your personal data:
- →Right of access — You can request a copy of the personal data we hold about you.
- →Right to rectification — You can ask us to correct inaccurate or incomplete data.
- →Right to erasure — You can ask us to delete your personal data in certain circumstances.
- →Right to restrict processing — You can ask us to limit how we use your data.
- →Right to data portability — You can request your data in a structured, machine-readable format.
- →Right to object — You can object to processing based on legitimate interests, including direct marketing.
- →Right to withdraw consent — Where processing is based on consent (e.g., cookies), you can withdraw consent at any time.
To exercise any of these rights, please email us at hello@insight.im. We will respond within one month of receiving your request.
8. Cookies
Our website uses cookies. When you first visit insight.im, you will see a cookie banner giving you the choice to accept or decline non-essential cookies. Essential cookies (required for the website to function) are always active. Analytics cookies (Google Analytics) are only activated if you click ‘Accept’.
You can change your cookie preferences at any time by clearing your browser cookies and revisiting the site.
9. Data Security
We take appropriate technical and organisational measures to protect your personal data against unauthorised access, loss, destruction, or alteration. These include encryption of data in transit (TLS/SSL), access controls, and secure hosting environments. We regularly review our security practices.
10. Changes to This Policy
We may update this privacy policy from time to time. Any changes will be posted on this page with an updated ‘Last updated’ date. We encourage you to review this policy periodically.
11. Complaints
If you are unhappy with how we have handled your personal data, you have the right to lodge a complaint with the Isle of Man Information Commissioner:
Isle of Man Information Commissioner
PO Box 69, Douglas, Isle of Man, IM99 1EQ
Telephone: +44 1624 693260
Email: ask@inforights.im
Website: www.inforights.im